I-COM worldmeasurementnews

In Hong Kong, Inetasia to Launch New Full-Service Website Analytics Management Service in Hong Kong

Hong Kong, October, 2009: Inetasia, a leading Asia-based internet consultancy, is set to offer digital marketing customers a web analytics managed service in Hong Kong. The Internet marketing consultancy is set to launch the new WMS platform in Hong Kong on November 10th, and based on the response to the official launch in Singapore are expecting strong interest.

Inetasia recently began offering its’ Webtrends Managed Service (WMs) to their multinational, corporate and government clients across Asia. They will officially launch the new service in Hong Kong on November 10th, in conjunction with a seminar on using web analytics to convert leads into customers.

Gregory Smyth, CEO of Inetasia, is expecting to see strong interest in the product at the launch. "Our existing clients have been very enthusiastic about the managed service offering ", Mr Smyth said. "They are looking for reliable business intelligence, and the Internet marketing expertise to interpret it, without having to develop the skills in-house. WMS is a great product that solves a lot of problems for managers". More...

Omniture Announces Social Media Measurement Optimization Solution

Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced the immediate availability of the Social Media Optimization Solution for Omniture SiteCatalyst customers.

Many companies realize that social media channels are increasingly utilized by their customers and target audiences, but have struggled to measure and understand the importance and impact of these channels - be they popular social networking sites such as Facebook and MySpace or social news aggregations services such as Reddit and Digg - on brand awareness, marketing initiatives and business performance. The Social Media Optimization Solution from Omniture leverages the social media measurement and analytics capabilities of SiteCatalyst with the best practices expertise of Omniture Consulting Services to deliver more actionable insight into social media activity, performance and impact.

Brett Error, CTO and executive vice president, products at Omniture:"Online marketers have been struggling to gather data across the breadth of social media channels and connect the dots between social media investments, marketing campaigns and business results. The Social Media Optimization Solution from Omniture is a more comprehensive means to help customers overcome these barriers and gain more actionable insight into what social media efforts are or are not driving the results they want." More...

Quantivo Surpasses 7 Billion Records for Single Customer in World's Largest Cloud-based Analytics Solution

SAN MATEO, Calif. – September 30, 2009 – Quantivo, the leader in on-demand Behavioral Analytics, today announced that the company's unique Software-as-a-service (SaaS) application is powering Behavioral Analytics across 7.6 billion transaction records for a single customer. This milestone marks Quantivo as the largest cloud-based analytics solution in the world and underscores its unmatched ability to deliver near-instant answers for unrestrained ad-hoc analysis at a fraction of the cost of traditional analytic solutions. "We are proud to see a customer analyzing this vast amount of data while maintaining lightning-fast time-to-answer for their most complex, revenue-driving questions," said Paul O'Leary, CTO at Quantivo

Quantivo customers can dramatically improve visitor monetization by quickly segmenting and understanding customer behavior patterns from a combination of website visits, purchase transactions, marketing responses and other events. Quantivo also easily surfaces patterns over time – including multiple touch points such as repeat visits and repeat purchases in correlation with advertising campaigns. Until now, this type of advanced analytics has been available to only those companies who could afford to spend millions in software and wait days/weeks for answers to these questions.

About Quantivo

Quantivo is pioneering a fundamentally new approach to Behavioral Analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization and online analytics.

Unica unveils solution to unify web analytics, customer analytics, email marketing, and web personalization in a single application

Waltham, MA – October 19, 2009 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today unveiled Unica Interactive Marketing OnDemand, the Industry’s first and only solution to unify web analytics, customer analytics, email marketing, and web personalization in a single application. Interactive Marketing OnDemand eliminates the need to integrate separate vendors or systems. In one interface, marketers can analyze visitor behavior, and then immediately use that insight to design and deliver effective email and personalize their web sites, improving customer experiences and driving revenue growth. More...

YouTube integrates Content ID with YouTube Insight

YouTube writes: We announced last week that we now have over 1,000 partners using our content identification and management tools to control how and where their videos are distributed on YouTube. Every major U.S. network broadcaster, movie studio and music label is using Content ID to identify user-uploaded versions of their videos, and decide whether they to want block, track or make money from them.

Today, we're excited to integrate Content ID with YouTube Insight. Previously, when you claimed a video with Content ID, we were only able to show you basic information (like view counts and tags) associated with the video you claimed. But now, all the statistics and data we share directly with uploaders in YouTube Insight is available to Content ID partners too, making our content management tools more useful than ever — especially for partners whose claimed user videos generate lots of views for them. More...

WAA joins I-COM as Patronage Organisation

Cologne, Germany, September 23rd 2009 - The I-COM (International Conference on Online Media Measurement) and the Web Analytics Association (WAA) today announced from the dmexco conference in Cologne that the WAA has become a Patronage Organisation of the upcoming I-COM Global Summit on Mar 10-13th in Lisbon.

The WAA will be joining 14 other leading associations in the Digital Advertising space in structuring the debate on the future of Online Measurement. "Web Analytics is an important part of the measurement discussion in Digital Advertising and we are pleased that the WAA has come aboard", commented Andreas Cohen, Chairman of I-COM.

Jim Sterne, Chairman of the WAA, said, "As a discipline, 'Web analytics' lives within the ecosystem of online communication. From acquisition to persuasion and conversion, on through to retention, measuring what people actually do on a website is the end-game in understanding the value of an advertising campaign. We're very pleased to join I-COM at this level of the conversation."

About I-COM
The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices. The next I-COM GLOBAL SUMMIT will be held March 10 – 13, 2010 in Lisbon, Portugal. For more information and registration, please visit our website at www.i-com.org.

About the Web Analytics Association (WAA):
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

Press Contacts:
I-COM: Simone Droll, pressinfo@i-com.org Phone +49 151 230 48 645
WAA: Clare Madden, cmadden@webanalyticsassociation.org

Omniture and comScore Announce Strategic Partner Relationship to Deliver Unified Digital Audience Measurement Service

New York, Advertising Week, Sep. 21, 2009 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a strategic partner relationship to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.

We are excited to join forces with Omniture, a leader in quality and innovation in the Web analytics industry, to bring this solution to the marketplace,” said Dr. Magid Abraham, comScore President & CEO. “As leading providers of Internet audience measurement and Web analytics, comScore and Omniture are working to provide the marketplace a much-needed solution for consistent Web-wide measurement. This relationship will deliver to our customers the solution that they have been seeking, thus helping to promote and accelerate the usage of digital marketing intelligence for delivering actionable business results and competitive advantage. We believe it will also help the industry overcome concerns of inconsistent measurement of digital audiences and promote further adoption of digital media advertising.” More...

comScore, CMO, Linda Abraham will be presenting elements of this collaboration at the I-COM Session at dmexco on Sep. 23rd in Cologne.

Adobe to Acquire Omniture

SAN JOSE, Calif. and OREM, Utah -- Sept. 15, 2009 -- Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

Adobe's acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information. By combining Adobe's content creation tools and ubiquitous clients with Omniture's Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content platforms and devices.

"Omniture's mission has been to enable our customers to optimize every digital interaction," said Josh James, CEO of Omniture. "By joining forces with Adobe, we will accelerate our ability to deliver on that vision and together bring new innovation to the market that improves content engagement, advertising effectiveness and the overall user experience, which will drive more advertising dollars online." More...

Looking at your data is just as important as reading your data

Jodi McDermott, Director, Data Strategy and Analytics, Clearspring & Co-chair of the Social Media metrics subcommittee, WAA (Web Analytics Association): writes for Mediapost: Looking at your data is just as important as reading your data. Not all of us can see the obvious by just looking at numbers, even if we don't consider ourselves "visual" people. I've learned this quite extensively in my current job when presenting data findings to a combination of both finance and product teams. More...

Omniture Launches CMO.com, a Strategic Resource for Today’s Digital CMO

OREM, Utah - Aug. 27, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the launch of CMO.com, a new Web site designed to provide CMOs with the insight and resources they need to lead marketing in a rapidly changing digital world.

Omniture's experience serving CMOs, combined with research conducted with two leading organizations for marketing executives, The CMO Club and MENG (Marketing Executives Networking Group), indicates that although CMOs are achieving success in digital marketing, they struggle to stay abreast of digital marketing trends and to find credible digital marketing insight they can apply to meet their companies' business objectives. More...