LONDON, UK - September 2nd, 2009 - NDS, the leading provider of technology solutions for digital pay-TV, and TNS Media Research (TNS), a global leader in TV, radio and internet audience measurement, today announced an enhancement to their joint TV audience measurement offering, adding the ability to identify individual viewers in homes that have agreed to participate on a measurement panel.
“Operators are turning to STB measurement because it allows them to truly understand the behaviour of their subscribers, providing rich data not available from traditional measurement methods” said Gideon Gilboa, NDS senior product marketing manager for Advertising Solutions.
”RPD is becoming a standard tool among TV operators in developed markets for driving strategic decisions related to their business" said Nick Burfitt, global head of RPD at TNS Media Research. More...
About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses.

















