I-COM worldmeasurementnews

CAEM announces I-COM National Roundtable Portugal for Nov. 26th

The I-COM under the patronage of Portuguese Joint Industry Committee, CAEM (Commission for Media Study Analysis) will hold a National Roundtable on November 26th in Lisbon at The Ritz. The goal of the event will be to build consensus on market issues in Portugal such as Three Screen Measurement & Social Media Measurement and achieve new insights by examining them from an international perspective. More...

The I-COM announces Call for Speakers for Global Summit Lisbon

The I-COM welcomes proposals for speaking based on the topics chosen by its Programme Committee. Should you wish to participate as a speaker, click here.

WAA joins I-COM as Patronage Organisation

Cologne, Germany, September 23rd 2009 - The I-COM (International Conference on Online Media Measurement) and the Web Analytics Association (WAA) today announced from the dmexco conference in Cologne that the WAA has become a Patronage Organisation of the upcoming I-COM Global Summit on Mar 10-13th in Lisbon.

The WAA will be joining 14 other leading associations in the Digital Advertising space in structuring the debate on the future of Online Measurement. "Web Analytics is an important part of the measurement discussion in Digital Advertising and we are pleased that the WAA has come aboard", commented Andreas Cohen, Chairman of I-COM.

Jim Sterne, Chairman of the WAA, said, "As a discipline, 'Web analytics' lives within the ecosystem of online communication. From acquisition to persuasion and conversion, on through to retention, measuring what people actually do on a website is the end-game in understanding the value of an advertising campaign. We're very pleased to join I-COM at this level of the conversation."

About I-COM
The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices. The next I-COM GLOBAL SUMMIT will be held March 10 – 13, 2010 in Lisbon, Portugal. For more information and registration, please visit our website at www.i-com.org.

About the Web Analytics Association (WAA):
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

Press Contacts:
I-COM: Simone Droll, pressinfo@i-com.org Phone +49 151 230 48 645
WAA: Clare Madden, cmadden@webanalyticsassociation.org

I-COM Session on Social Media Measurement reveals new initiatives to crack the code

The I-COM started the discussion on Social Media Measurement before its upcoming Global Summit at the dmexco in Cologne. As its official partner, the I-COM held a session titled 'Cracking the code of Social Media Measurement' on September 23rd which was sponsored by comScore. Our top speakers included: Linda Abraham (comScore), Joel Berger (MySpace), Andreas Cohen (I-COM), Bernhard Glock (P&G / WFA), Matthias Kurwig (Neo@Ogilvy), Oliver Schiffers (Sapient / WAA).

Proposals for new approaches were presented by the BVDW (IAB Germany) and the WAA (Web Analytics Association). More...

I-COM Session @ dmexco features top speakers on Social Media Measurement

The I-COM will start the discussion before its upcoming Global Summit at the dmexco show in Cologne. As its official partner, the I-COM will be holding a session, titled 'Cracking the code of Social Media Measurement' with top speakers such as: Linda Abraham (comScore), Joel Berger (MySpace), Bernhard Glock (P&G / WFA), Matthias Kurwig (Neo@Ogilvy), Oliver Schiffers (Sapient / WAA). The session is on September 23rd from 5-6pm, taking place in Seminar Room 1 of Congress Center North, Level 2. For more information, click here.

I-COM Chairman to speak at Web Wednesday event in Singapore

I-COM Chairman, Andreas Cohen, to speak at Web Wednesday event in Singapore. The topics will be the Future of Online Measurement and the related major challenges for advertisers.

Web Wednesday Singapore is where digital media professionals meet monthly to network, exchange ideas, and hear from speakers on topics such as search marketing, metrics, advertising networks, in-game advertising and marketing.

The I-COM announces session at the dmexco in Cologne

As an official partner, the I-COM announces session at the dmexco in Cologne. The dmexco is establishing itself as Europe's leading trade show for digital marketing, recently announcing a sold out status for its exposition space. The I-COM session on September 23rd from 5-6pm will focus on Social Media Measurement and an update from The MIA Project, taking place in Seminar room 1.

OPA South Africa joins the I-COM as official country representative

The I-COM (International Conference on Online Media Measurement) is pleased to welcome the OPA (Online Publishers Association) of South Africa as our official country representative. "We are proud to join our international peers in formally supporting the I-COM from South Africa," says Josh Adler, Head of Measurement, Online Publisher Association, "We are equally eager to use the platform to interact with organisations from other global markets and build a collective body of measurement knowledge and experience."

I-COM announces next Global Summit in Lisbon, March 10-12th 2010

Brussels (June 10, 2009) I-COM announces today from the IAB Europe Interact Conference, that the 3rd I-COM Global Summit will be held March 10-12th, 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives. More...

WOMMA joins the I-COM

GENEVA, June 9th, 2009: The I-COM (International Conference on Online Media Measurement) welcomes the WOMMA (Word of Mouth Marketing Association) as a Patronage Organisation of our upcoming Global Summit. John Bell, Managing Director & Executive Creative Director at Ogilvy Public Relations Worldwide, will represent WOMMA in the I-COM Programme Committee.