I-COM worldmeasurementnews

I-COM opens Earlybird Registration for Global Summit 2010 in Lisbon

The 3rd I-COM Global Summit will be held March 10-13th, 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives. More...

comScore: Portuguese Internet Audience Grows to Nearly 4 Million Users in September 2009

comScore Executive Alex Banks to Speak at i-com National Roundtable in Lisbon, Portugal on Thursday 26th November

London, U.K. November 24, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the online habits of Portuguese Internet users, based on data from the comScore World Metrix service. More than 3.8 million people age 15 and older accessed the Internet from a home or work location in Portugal in September, viewing an average 1,843 pages and spending an average 1.9 hours online per person during the month.

“Portugal represents a dynamic and growing Internet market in Europe with users continuing to be more active and engaged online,” said Mike Read, comScore managing director for Europe and Ibero America. “The average Internet user in Portugal is spending more time online engaging in different behaviors such as reading news and articles, search, conducting personal financial transactions and social networking. As these behaviors continue to take hold in the Portuguese market there will be an increasing number of opportunities to leverage the Internet for marketing and advertising purposes.” More...

Introducing I-COM's official Twitter / Blogger for the I-COM National Roundtable Portugal

The I-COM announces that Alexandra Pássaro, Social Media Specialist at Media Contacts - Havas Digital will be covering the I-COM National Roundtable Portugal on Nov. 26th from 9.30-14.00 GMT from the official I-COM Twitter account, icomglobal. Follow the comments on this or any of our sessions live on Twitter using Hash Tag #icom.

Alexandra explains: "During the following days, you will have news about this event and speakers. Also, feel free to interact with us on Twitter and leave your questions as they may be posed live at the event itself. Don't miss the full online coverage. Stay "Twitte-tuned!"

I-COM National Roundtable Portugal sold out, but limited amount of additional tickets released

The I-COM under the patronage of the Portuguese Joint Industry Committee, CAEM (Commission for Media Study Analysis) will hold a National Roundtable on November 26th in Lisbon. Guy Phillipson, CEO, Internet Advertising Bureau, UK will hold the keynote address. As of last week, the seats allotted to CAEM were all taken. However, due to the strong demand, we have decided offer a limited amount of additional tickets, subject to approval by CAEM. Those interested, please click here.

Guy Phillipson, CEO, Internet Advertising Bureau, UK to hold the keynote at I-COM National Roundtable Portugal

The I-COM under the patronage of the Portuguese Joint Industry Committee, CAEM (Commission for Media Study Analysis) will hold a National Roundtable on November 26th in Lisbon. Based on his experience on launching UKOM, Guy Phillipson, CEO, Internet Advertising Bureau UK, will speak about "The Building Blocks for Sustained Growth".

As of last week, the seats allotted to CAEM were all taken. However, due to the strong demand, we have decided offer a limited amount of additional tickets, subject to approval by CAEM. Those interested, please click here.

CAEM announces I-COM National Roundtable Portugal for Nov. 26th

The I-COM under the patronage of Portuguese Joint Industry Committee, CAEM (Commission for Media Study Analysis) will hold a National Roundtable on November 26th in Lisbon at The Ritz. The goal of the event will be to build consensus on market issues in Portugal such as Three Screen Measurement & Social Media Measurement and achieve new insights by examining them from an international perspective. More...

The I-COM announces Call for Speakers for Global Summit Lisbon

The I-COM welcomes proposals for speaking based on the topics chosen by its Programme Committee. Should you wish to participate as a speaker, click here.

WAA joins I-COM as Patronage Organisation

Cologne, Germany, September 23rd 2009 - The I-COM (International Conference on Online Media Measurement) and the Web Analytics Association (WAA) today announced from the dmexco conference in Cologne that the WAA has become a Patronage Organisation of the upcoming I-COM Global Summit on Mar 10-13th in Lisbon.

The WAA will be joining 14 other leading associations in the Digital Advertising space in structuring the debate on the future of Online Measurement. "Web Analytics is an important part of the measurement discussion in Digital Advertising and we are pleased that the WAA has come aboard", commented Andreas Cohen, Chairman of I-COM.

Jim Sterne, Chairman of the WAA, said, "As a discipline, 'Web analytics' lives within the ecosystem of online communication. From acquisition to persuasion and conversion, on through to retention, measuring what people actually do on a website is the end-game in understanding the value of an advertising campaign. We're very pleased to join I-COM at this level of the conversation."

About I-COM
The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices. The next I-COM GLOBAL SUMMIT will be held March 10 – 13, 2010 in Lisbon, Portugal. For more information and registration, please visit our website at www.i-com.org.

About the Web Analytics Association (WAA):
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

Press Contacts:
I-COM: Simone Droll, pressinfo@i-com.org Phone +49 151 230 48 645
WAA: Clare Madden, cmadden@webanalyticsassociation.org

I-COM Session on Social Media Measurement reveals new initiatives to crack the code

The I-COM started the discussion on Social Media Measurement before its upcoming Global Summit at the dmexco in Cologne. As its official partner, the I-COM held a session titled 'Cracking the code of Social Media Measurement' on September 23rd which was sponsored by comScore. Our top speakers included: Linda Abraham (comScore), Joel Berger (MySpace), Andreas Cohen (I-COM), Bernhard Glock (P&G / WFA), Matthias Kurwig (Neo@Ogilvy), Oliver Schiffers (Sapient / WAA).

Proposals for new approaches were presented by the BVDW (IAB Germany) and the WAA (Web Analytics Association). More...

I-COM Session @ dmexco features top speakers on Social Media Measurement

The I-COM will start the discussion before its upcoming Global Summit at the dmexco show in Cologne. As its official partner, the I-COM will be holding a session, titled 'Cracking the code of Social Media Measurement' with top speakers such as: Linda Abraham (comScore), Joel Berger (MySpace), Bernhard Glock (P&G / WFA), Matthias Kurwig (Neo@Ogilvy), Oliver Schiffers (Sapient / WAA). The session is on September 23rd from 5-6pm, taking place in Seminar Room 1 of Congress Center North, Level 2. For more information, click here.