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Unica unveils solution to unify web analytics, customer analytics, email marketing, and web personalization in a single application

Waltham, MA – October 19, 2009 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today unveiled Unica Interactive Marketing OnDemand, the Industry’s first and only solution to unify web analytics, customer analytics, email marketing, and web personalization in a single application. Interactive Marketing OnDemand eliminates the need to integrate separate vendors or systems. In one interface, marketers can analyze visitor behavior, and then immediately use that insight to design and deliver effective email and personalize their web sites, improving customer experiences and driving revenue growth. More...

New Silverpop Study Evaluates Email Activity on Social Networks

ATLANTA, Sept. 16, 2009 - Social networking has quickly become more than just an interesting phenomenon. Industry analysts report that 33 percent of online users now visit these sites at least monthly, and 40 percent of email participants use social sites to gather product information and recommendations. As a result, email marketers are taking a keen interest in incorporating social media into their plans. With its report, "Emails Gone Viral: Measuring ‘Share-to-Social' Performance-A Silverpop Benchmark Study," Silverpop, the first email marketing service provider to bridge the gap between email marketing and social networking through the launch of its Share-to-Social feature, will assist companies deploying or planning to deploy share-to-social functionality in maximizing the opportunities of this emerging viral technique.

"Combining email and social networking can be very powerful," said Loren McDonald, vice president of industry relations for Silverpop. "Research tells us that ninety-two percent of adult Internet users send or read email. And social network users are, on average, connected to between 150 and 200 friends, so developing an email that is socially shareworthy can turn messages viral very quickly and reach a new group of customers very similar to the ones you already have. This first benchmark study establishes a baseline for future studies that will examine whether sharing activity changes as the practice spreads from early-adoption to a mainstream marketing practice."

About Silverpop
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Companies rely on the Silverpop EngageTM platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. More...

59% of Americans Check Email From The Bathroom

AOL writes: Fourth Annual Email Addiction Survey from AOL Mail Reveals More Americans are Checking Email While Driving, in the Bathroom, on Vacation, in Church. New York, Houston & Chicago Top List of Cities “Most Addicted” to Email

New York, NY – July 30, 2008 – If you check your email in the middle of the night or even while driving, you’re not alone. According to AOL Mail’s fourth annual Email Addiction Survey, nearly half (46%) of email users said they’re hooked on email (up from just 15% last year) and 51% check their email four or more times a day (up from 45% in 2007). One in five said they check their email more than 10 times a day. More...

Making Email, Web Analytics Play Nice: Testing Is Key

MediaPost writes WHILE THEY'RE GENERALLY ADMINISTERED BY different overworked, high-strung geeks, Web analytics and email marketing can indeed work together, a panel of specialists agreed Tuesday afternoon during the Direct Marketing Association's Email Evolution conference in San Diego. It's just a matter of getting the two groups to talk to one another.

The IAB Helps Industry Define Performance Metrics for Email Campaigns

The Interactive Advertising Bureau (IAB) and its Email Committee today announced the release of "Email Campaign Performance Metrics Definitions", the latest component of a longer term initiative designed to drive greater transparency across interactive sales and marketing activities. The document explains the most important terminology for email campaigns, and is intended to help improve the management of such campaigns and increase the quality and consistency of resultant measurements.

"Buyers and sellers have been using different terms and definitions to describe email campaign performance, which has created some confusion and inconsistencies in the marketplace," said Sheryl Draizen, SVP and General Manager of the IAB. "So we recognized that there was essential, foundational work needed that would provide clarity and enable everyone to speak the same language. This further solidifies the interactive industry's commitment to the highest level of accountability and transparency into all metrics, providing advertisers with further confidence."

Email metrics are a significant part of many companies' marketing plans, and this new document sets out definitions for many of the activities that lie at the center of this increasingly important aspect of interactive. Some of the terms defined include indicators of activity generated by a campaign, overall deliverability metrics, and branding and compliance issues. Disparities in terminology can cause confusion in comparing and purchasing email-related services and interpreting their results.