Hamburg, 13.11.2008 – An important milestone in the development of the digital out-of-home industry has been set by the founding of the Out-of-home Video Advertising Bureau (OVAB) European chapter on November 13, 2008 – the first European centric representative of the interests of providers and suppliers of audio visual media at POS and POI.
The stated goal of the association is to showcase the technological, commercial and creative potential of the out-of-home segment and to establish uniform industry standards while strengthening the European centric dialogue between manufacturers, service providers and the advertising industry. By actively exchanging ideas and experiences, the partnership between OVAB Europe and OVAB USA greatly contributes to this endeavor. More...
Digital Signage Today writes: In what some described at the “biggest thing to happen to the digital signage industry this year,” the Out-of-Home Video Advertising Bureau (OVAB) launched its Audience Metrics Guidelines yesterday as part of the Bureau’s first-annual and sold-out Digital Media Summit: Focus on Digital OOH in New York City. Suzanne Alecia, president of OVAB, releases the guidelines in the keynote address. “The problem has been that media companies have been speaking in different languages to agencies,” Alecia said. 
















