OREM, Utah - and NEW YORK - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and WPP's Kantar Group, one of the world's largest research, insight and consultancy networks, today announced a partner relationship that will bring together business critical online analytics and strategic research intelligence under a single marketing platform for integrated reporting and management. Through this ongoing partner relationship, clients can gain a more holistic view of how their online and offline initiatives and branding efforts affect one another. The platform is designed to yield insights that advertisers, agencies and media organizations can use to execute more relevant, personalized marketing campaigns, quickly innovate, and successfully bring to market the products and services their customers want.
Omniture will integrate several Kantar offerings including: online advertising effectiveness and brand measurement from Dynamic Logic; competitive intelligence, audience demographics and behavioral profiling from TNS Media Compete; and attitudinal and lifestyle insights from Kantar's consumer panels, the world's largest online/offline panel collective. These new offers will be delivered to clients through Omniture Genesis, a solution that integrates complementary third-party applications and data with the Omniture Online Marketing SuiteTM. More...
