SAN MATEO, Calif. – September 30, 2009 – Quantivo, the leader in on-demand Behavioral Analytics, today announced that the company's unique Software-as-a-service (SaaS) application is powering Behavioral Analytics across 7.6 billion transaction records for a single customer. This milestone marks Quantivo as the largest cloud-based analytics solution in the world and underscores its unmatched ability to deliver near-instant answers for unrestrained ad-hoc analysis at a fraction of the cost of traditional analytic solutions. "We are proud to see a customer analyzing this vast amount of data while maintaining lightning-fast time-to-answer for their most complex, revenue-driving questions," said Paul O'Leary, CTO at Quantivo
Quantivo customers can dramatically improve visitor monetization by quickly segmenting and understanding customer behavior patterns from a combination of website visits, purchase transactions, marketing responses and other events. Quantivo also easily surfaces patterns over time – including multiple touch points such as repeat visits and repeat purchases in correlation with advertising campaigns. Until now, this type of advanced analytics has been available to only those companies who could afford to spend millions in software and wait days/weeks for answers to these questions.
About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral Analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization and online analytics.