June 2, 2009 will see leaders from the media industry join forces for the official launch of the ABA (Audit Bureaux of Australia, ABC Australia) Web Audit Service, creating a new standard for Australia’s online marketplace through the delivery of audited web audience data. The ABA Web Audit Service is a first and the culmination of industry-wide collaboration between the ABA, their media provider members, the MFA, AANA and IAB Australia.
“The ABA Web Audit Service will create a level playing field for online publishers by ensuring consistent application and use of the technology from both the provider and publisher. ABA Members can now deliver that type of certainty to their clients, making it the new standard in online media.”
The ABA Web Audit Service is being launched under the theme of ‘Numbers You Can Trust’ and guests at the function will learn more about the specific details of the service and hear from industry figures including Dr Stephen Hollings ABC Chairman and Director of Sales Strategy News Limited, Rob Yeomans, CAB President and Managing Director Rank Publishing, Paul Fisher CEO, IAB Australia, Carol Morris Executive Director MFA, Megan Clarken, Managing Director of Nielsen Online, and the ABA’s CEO Gordon Towell. More...