Jim Cooper writes for Mediaweek: Focusing on the science, art and scale that Yahoo can bring to bear, chief executive officer Carol Bartz pledged Monday to work more closely and efficiently with the media industry as the Web giant hits its 15-year anniversary.
Speaking during the 4A's annual leadership and media conference in San Francisco, Bartz touted the science behind Yahoo that has allowed it to amass huge caches of data that can be churned into media intelligence. "Every person at Yahoo is focused on insights not hindsight," she said, adding that Yahoo's data mining has the power to make huge advances in both online and offline advertising. More...
"We have so much data at our fingertips; we're drowning in data."
