Thursday, 18 March 2010, UKOM – UK online measurement company - has appointed James Smythe as its new general manager.
The owner of market research consultancy Culture of Insight has been enlisted to ensure the day to day responsibilities of UKOM are fulfilled. These include marketing and industry communications as well as being responsible for working alongside Nielsen to ensure advertisers and agencies are satisfied.
Smythe began his career as Project Manager at the Radio Advertising Bureau (RAB), he then became Associate Director at Carat, moving onto filling the role as Head of Market Research at GCap. More recently he beame Head of Sports Research at BMRB and he now owns and runs his own consultancy alongside managing UKOM. More...
James had multiple speaking roles at last week's I-COM Global & Ibero-American Summits [picture].
