Christopher Heine writes for ClickZ: LISBON, PORTUGAL-- The ongoing tension between brands and agencies about adopting industry-wide data standards was on display this week at the I-COM measurement event.
Among the many agency speakers, the only ones who clearly indicated support for standardization/common currency were from France and Germany. As was the case with John Donahue and Steve Simpson, reps from U.S. and U.K. agencies typically did not.
During one Q&A session, an attendee prefaced his question by poking fun at a director for a U.K. agency: "Isn't it ironic that the only person on the panel [who is against industry-wide standards] is from the country that wasn't in favor of common currency when it came to the Euro." Uncomfortable-sounding chuckles went through the room. More...
