Josh Adler at ICOM Conclusions

Josh Adler, Head of Measurement at Online Publishers Association South Africa, writes: Day 3 of the conference got into some of the topics that were of most interest to me personally and the OPA. The big ones were a panel on the state and future of site-centric measurement (ie.web analytics), a panel on audience targeting and then a related panel on the future of ad-serving. The afternoon sessions were skipped as I spent it with the EMEA and Mobile reps from Nielsen over a very long and productive lunch. It was an opportunity to chart the rest of the year for the OPA’s measurement requirements and spend time with the regional and product heads on how I see things. More...