Suzanne Bearne writes for new media age: It’s clear there are still big issues surrounding online measurement but positive strides are being made across Europe.
As good as the speakers, from Google to Mindshare, were at last week’s International Conference on Online Media Measurement (I-COM) in Lisbon, it was disappointing the conference failed to attract many brands, in the audience or presenting.
Marketers who tend to overlook online in favour of more traditional channels have long called for standard online metrics. But if they really do want to learn about online measurement, then why aren’t they attending such conferences to talk about what they want? More...
