NEW YORK, N.Y., Jan. 26, 2010 – [x+1], the online targeting platform leader, today announced its new Open Data Bridge™, giving marketers and agencies the ability to simply integrate and use client and third party data for online targeting.
In launching the Open Data Bridge, [x+1] has integrated data from some of the top providers in the industry, with more to come. This will allow clients to focus on leveraging actionable data for their digital marketing campaigns without having to develop the requisite relationships with data vendors or build their own infrastructure.
“Successful online marketers today need to rely on multiples data sources, since no universal online user file exists as in the offline world,” said Kenneth Rona, Vice President of Data Strategy and Analytics for [x+1]. “Where the challenge lies is in being able to integrate online data from disparate sources and make it actionable. The [x+1] Open Data Bridge addresses that issue by providing a platform that consolidates the data, making it easy-to-use and facilitating the creation of highly targeted segments in real time.” More...
See [x+1] at the I-COM Global Summit
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