Mobclix Inks Deal With Nielsen to Advance Unique Audience Reach for Mobile Advertisers and Application Developers

PALO ALTO, CA--(Marketwire - February 8, 2010) - Mobclix, the largest mobile advertising exchange, announced a deal today with The Nielsen Company, the leading marketing and media information company, to integrate Nielsen PRIZM and Nielsen ConneXions segmentation systems into the Mobclix mobile ad exchange. By bringing traditional marketing techniques to mobile advertising through Mobclix Complete, ad network partners will now enable mobile advertisers to reach over 150 unique audience segments resulting in improved conversions over legacy mobile solutions. Mobile application developers and publishers will reap the benefits of 20-100 percent CPMs higher than the market.

"With the increasing spend on mobile advertising, the need to have precise marketing within mobile marketing strategies has become critical for survival," said Krishna Subramanian, Co-founder of Mobclix. "The enhanced precision enables advertisers and ad networks to produce greater advertising ROI and gives mobile publishers higher CPMs from premium ad buys. This dynamic will be highly attractive to advertisers and very effective for publishers with in-demand audiences such as the finance, utility and shopping categories."