NEW YORK, NY – MediaMath, the leading digital media buying platform and services company, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to bring enhanced audience targeting to the more than 11 billion biddable impressions MediaMath accesses daily.
"We're thrilled to integrate with MediaMath's TerminalOne Platform, which allows their agency clients to precisely buy impressions that reach specific audiences at the right price for each impression," says Omar Tawakol, BlueKai's CEO. "This approach revolutionizes the way media is bought, and makes every campaign dollar work that much harder at driving tangible business results for advertisers."
Seattle, WA – February 1, 2010 – BlueKai, the online industry's largest intent-focused, auction-based data exchange, today announced it has closed a C round of financing led by GGV Capital (formerly Granite Global Ventures). The round includes investments from existing investors Redpoint Ventures and Battery Ventures. The company had previously raised a total of $13.7 million in two rounds of funding from Redpoint and Battery.
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