Mediaweek writes: Publicis’ VivaKi has released the long-awaited results from the first phase of The Pool, the agency group’s highly ambitious media research project. The company has deemed The Ad Selector—an ad placement, which allows users to select an advertisers’s video spot to view prior to content—as the winning ad model for long-form online video. That is the very unit that was created and popularized by prominent Pool participant Hulu. More...
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February 05, 2010
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