London, 9 February 2010 - Experian, the global information services company, has further expanded its Marketing Services portfolio in Europe with the launch of Experian Hitwise in France. Experian's Internet measurement service will help domestic and international marketers operating in France to improve their online marketing, content development, affiliate strategies and search tactics.
Experian Hitwise is reporting on more than 75,000 websites across 100+ industries and over 1 million search terms, based on the anonymised and aggregated Internet activity of 90,000 French Internet users from all over the country. Experian Hitwise also operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil.
"We are delighted to continue the global expansion of Experian's Marketing Services products and services with the launch of Hitwise in France," said Jonathan Hulford-Funnel, Managing Director of Experian Marketing Services in EMEA. "From a digital marketing perspective, France has the second largest broadband population in Europe1 , and Experian Hitwise is now able to provide marketers with specific insights into consumer behaviour as well as competitors' marketing activities. This data is crucial to improving and measuring online marketing and complements our Experian CheetahMail e-mail marketing service in France." More...
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