I-COM worldmeasurementnews: In US, Gannett, Pepsico, Belo, ConAgra, Hearst and Microsoft Join Coalition for Innovative Media Measurement (CIMM)

January 31, 2010

In US, Gannett, Pepsico, Belo, ConAgra, Hearst and Microsoft Join Coalition for Innovative Media Measurement (CIMM)

NEW YORK – (January 25, 2010) – In its first member meeting of the new year, The Coalition for Innovative Media Measurement (CIMM) today announced that Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft have joined the group, expanding its membership to 21 television content providers, media agencies and advertisers.

"As our set top box measurement initiative gets underway, it’s exciting to bring aboard new members who will strengthen and bring a greater diversity of perspectives to CIMM," said Jane Clarke, Managing Director of CIMM. "We are pleased to welcome Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft into CIMM." More...

Posted by Andreas Cohen on January 31, 2010 at 23:16 in IPTV Measurement, Three Screen Measurement | Permalink

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