Linda Abraham (LA), CMO, comScore speaks with I-COM World Measurement News Blog author, Andreas Cohen (AC), about comScore's products and future
AC: comScore seems to be expanding its geographic focus. Is this the case and, if so where do you see comScore heading? Do you plan to grow organically or through partnerships and acquisitions?
LA: Today, we’re already more international than most people realize. We have offices in the UK, Canada, France, Singapore, and Japan. There is no question that during the first 10 years of comScore’s existence, we’ve largely been developing our products in North America and the larger Western European markets. But we’re deliberately shifting our focus to the rest of the world. With the acquisition of Certifica, we now have a significant presence in Latin America, including offices in Brazil, Chile, Argentina, Mexico, Peru and Columbia. We’re also expanding our presence in Asia. What’s exciting for us is that we already have a global panel, and our products lend themselves to being scaled globally, while also enabling local customization. At the moment, we’re publishing audience measurement data for 41 individual countries. International expansion is a major growth area for us—it’s a question of which markets we go after first. We’re looking at all kinds of models to accomplish this—organic expansion, partnerships, reseller agreements, and acquisitions. From a global perspective, we feel we’re just getting started.
Find out more about the I-COM Global Summit.
Comments