Olesya Zinovieva writes: Advertisers and publishers can feel more confident about the data provided by ad networks with third-party certification. Here's why. Technology often fails to deliver accurate reports due to discrepancies in ad measuring and tracking. To solve this problem, in 2003 a global consortium of leading bodies within the ad agency, advertiser, media and research disciplines, started the process of developing US and global guidelines for the industry. More...
Categories
- 360 Degree Measurement
- 3rd Party Certification
- Ad Centric Measurement
- Advertising Effectiveness
- Attribution Management
- Audience Measurement
- Audio Media Measurement
- Campaign Optimization
- Code of Conduct
- Competitive Monitoring
- Consumer Insights
- CRM
- Digital Outdoor Measurement
- Digital Video Measurement
- Email Measurement
- Engagement
- Holistic Measurement
- I-COM News
- In Game Advertising
- Internet Audience Measurement
- IPTV Measurement
- Market Research
- Measurement Mashups
- MENA
- Mobile Media Measurement
- Online Audio Measurement
- Online Media Measurement
- Podcasting Measurement
- Search Measurement
- Social Media Measurement
- Targeting
- Three Screen Measurement
- Web Analytics
- Widget Measurement
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November 06, 2009
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