New York, N.Y., Nov. 18, 2009 – [x+1], the leader in online targeting and decisioning today announced the release of Media+1, its new media targeting platform. The new platform includes a rich, intuitive user interface that enables agencies and marketers for the first time to create custom audience targeting segments and conduct highly targeted ad exchange buys that deliver measurable results.
“Until now, our technology and our expertise have worked in tandem to help major brands create high-performance audience segments that have driven significant conversion lift and boosted sales,” said John Nardone, chairman and CEO of [x+1]. “Now with the all new Media+1 platform, we are not only teaching them to fish but giving them the fishing pole as well – putting the power of our open data architecture, holistic media plan optimization and advanced analytics in their hands through an easy-to-use interface. Also, we are giving them an ability to integrate consumer data from across the entire spectrum of sources, a capability unmatched in the industry.” More...
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