I-COM worldmeasurementnews

I-COM opens Earlybird Registration for Global Summit 2010 in Lisbon

The 3rd I-COM Global Summit will be held March 10-13th, 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives. More...

New Media+1 Platform from [x+1] Puts Marketers, Agencies in the Driver’s Seat of Online Targeting and Decisioning

New York, N.Y., Nov. 18, 2009 – [x+1], the leader in online targeting and decisioning today announced the release of Media+1, its new media targeting platform. The new platform includes a rich, intuitive user interface that enables agencies and marketers for the first time to create custom audience targeting segments and conduct highly targeted ad exchange buys that deliver measurable results.

“Until now, our technology and our expertise have worked in tandem to help major brands create high-performance audience segments that have driven significant conversion lift and boosted sales,” said John Nardone, chairman and CEO of [x+1]. “Now with the all new Media+1 platform, we are not only teaching them to fish but giving them the fishing pole as well – putting the power of our open data architecture, holistic media plan optimization and advanced analytics in their hands through an easy-to-use interface. Also, we are giving them an ability to integrate consumer data from across the entire spectrum of sources, a capability unmatched in the industry.” More...

comScore: Portuguese Internet Audience Grows to Nearly 4 Million Users in September 2009

comScore Executive Alex Banks to Speak at i-com National Roundtable in Lisbon, Portugal on Thursday 26th November

London, U.K. November 24, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the online habits of Portuguese Internet users, based on data from the comScore World Metrix service. More than 3.8 million people age 15 and older accessed the Internet from a home or work location in Portugal in September, viewing an average 1,843 pages and spending an average 1.9 hours online per person during the month.

“Portugal represents a dynamic and growing Internet market in Europe with users continuing to be more active and engaged online,” said Mike Read, comScore managing director for Europe and Ibero America. “The average Internet user in Portugal is spending more time online engaging in different behaviors such as reading news and articles, search, conducting personal financial transactions and social networking. As these behaviors continue to take hold in the Portuguese market there will be an increasing number of opportunities to leverage the Internet for marketing and advertising purposes.” More...

Introducing I-COM's official Twitter / Blogger for the I-COM National Roundtable Portugal

The I-COM announces that Alexandra Pássaro, Social Media Specialist at Media Contacts - Havas Digital will be covering the I-COM National Roundtable Portugal on Nov. 26th from 9.30-14.00 GMT from the official I-COM Twitter account, icomglobal. Follow the comments on this or any of our sessions live on Twitter using Hash Tag #icom.

Alexandra explains: "During the following days, you will have news about this event and speakers. Also, feel free to interact with us on Twitter and leave your questions as they may be posed live at the event itself. Don't miss the full online coverage. Stay "Twitte-tuned!"

I-COM National Roundtable Portugal sold out, but limited amount of additional tickets released

The I-COM under the patronage of the Portuguese Joint Industry Committee, CAEM (Commission for Media Study Analysis) will hold a National Roundtable on November 26th in Lisbon. Guy Phillipson, CEO, Internet Advertising Bureau, UK will hold the keynote address. As of last week, the seats allotted to CAEM were all taken. However, due to the strong demand, we have decided offer a limited amount of additional tickets, subject to approval by CAEM. Those interested, please click here.

Guy Phillipson, CEO, Internet Advertising Bureau, UK to hold the keynote at I-COM National Roundtable Portugal

The I-COM under the patronage of the Portuguese Joint Industry Committee, CAEM (Commission for Media Study Analysis) will hold a National Roundtable on November 26th in Lisbon. Based on his experience on launching UKOM, Guy Phillipson, CEO, Internet Advertising Bureau UK, will speak about "The Building Blocks for Sustained Growth".

As of last week, the seats allotted to CAEM were all taken. However, due to the strong demand, we have decided offer a limited amount of additional tickets, subject to approval by CAEM. Those interested, please click here.

Publicis CEO praises benefits of Online Measurement

Mediapost writes: Publicis CEO, Maurice Levy, said the digital revolution offers a silver lining for the Paris-based owner of Digitas and Razorfish. Digital marketing provides some pinpoint metrics, and if agencies can prove effectiveness, they can be rewarded.

"There is a huge change in digital -- the fact that we can measure almost everything," Levy said. "What will happen in the future -- which could be very good news for people like us -- is that we may come to a solution where we will be paid not on service, but on value and on deliverables. And deliverables which are measurable ... which will be highly, highly positive for us." Some "sophisticated" clients, he said, are moving in that direction. More...

100 Ways To Measure Social Media

David Berkowitz, Senior Director of Emerging Media & Innovation at digital marketing agency 360i writes for Mediapost: If there's anyone out there left who says you can't measure social media, here are a hundred answers. At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?"
Some entries here can be interpreted several ways. Depending on how you define them, some of these metrics may seem redundant, while others may seem so broad that they can be broken out further. Many of these can be combined with each other to create new metrics that can then be tracked over time. It's a start, though, so dive in and consider which ones may apply to programs you're working on. More...

Doubleclick Strengthens Ties Between Media Planning, Ad Serving, and Reporting

Thursday, November 12, 2009: Google DoubleClick announces: We're pleased to announce the new DFA Analytics beta and the beta integration of Ad Planner within the DART for Advertisers (DFA) platform now enhanced with Google technology, DFA offers a more unified and efficient platform to plan, execute, measure, and optimize your online display advertising campaigns.

New! DFA Analytics Beta
DFA Analytics is our new reporting and visualization tool for viewing advertising performance data. It shares similar technology with Google Analytics; if you've used Google Analytics before, you can quickly come up to speed with the easy-to-use graphical reporting tools that are now part of DFA. More...

Webtrends Joins Real-Time Analytic Data With Custom Alerts

Portland, OR, – November 16, 2009 - Webtrends, an enterprise customer intelligence company, today announced a new release to Webtrends Analytics 9. The release boasts a long list of new capabilities including up-to-the-minute analytics. This allows for real-time data assessment and comparison from the previous 24-hour period alongside current day and 365-day comparisons.

It also includes automated alerts for reaching custom-set thresholds on key metrics. These real-time alerts can be received in many ways, including via email, RSS feed, SMS, and Twitter Direct Messages. Webtrends is also pre-announcing availability to all Analytics customers a native iPhone application with access to alerts and real-time data.

"The web has progressed from a single channel to a platform of multi-threaded interactions across multiple domains that is now the norm for top brands. The challenge this poses for business lies in harnessing real-time data to drive business value through action" said Alex Yoder, CEO, Webtrends. More...