Adweek writes: The 2010 Census will radically alter the demographic map and the rules of engagement between Hispanic and general-market shops. Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast becoming the driver of the group's growth, with 88 percent of Hispanic children born in America, versus 61 percent of adults. More...
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November 03, 2009
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It's good to know that the Hispanic Market will produce good results this 2010.
-Daniel
Posted by: Hispanic Media buying | November 26, 2009 at 17:11