In US, BuzzLogic targets audiences engaged in specific conversations

San Francisco – BuzzLogic, a conversational media company that allows advertisers to capitalize on influential peer-to-peer discussions, today announced BuzzLogic for Media Partners, a new initiative enabling media companies to participate in BuzzLogic campaigns and capture additional revenue from advertisers looking to reach audiences engaged in specific conversations.

“IDG has established an incredible amount of trust with its audiences,” said Todd Parsons, co-founder and chief media officer at BuzzLogic. “Through partnerships with media companies such as IDG TechNetwork, we’re providing our advertisers a way to build affinity with consumers as they seek guidance on purchase decisions – from both their peers and the most trusted authors in the business.” More...