ATLANTA—NOVEMBER 2, 2009—EyeWonder, Inc., an innovator in interactive digital advertising
technologies and services, today announced the global rollout of its Ad Visibility Suite, a set of metrics designed to give advertisers and publishers in-depth analysis of the actual real time an online ad is physically within the viewable area of a browser.
Among the metrics included in the suite are total time (in seconds) an ad is physically visible to users within their browsers, average visible time (in seconds) and visible time by percentage of visible area. Beyond interaction and click-through metrics, the Ad Visibility Suite tells advertisers which parts of their ads are actually visible at any given scroll position.
“Customers get a more comprehensive view of their ad performance by seeing the exact amount of time users have ads in their browser windows and comparing that with length of engagement. We’re bringing these two pieces of the puzzle together to provide a more complete picture of what constitutes a successful online ad campaign, resulting in more meaningful measurement” said Ricky McClellen, EyeWonder’s Chief Information Officer. More....
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