UKOM writes: Tuesday, 13 October 2009, Douglas McArthur OBE, former chief executive and founder of the Radio Advertising Bureau has been named as the chairman of UKOM – the UK online audience measurement company. The announcement comes at a crucial time for UKOM, as it prepares for the January 2010 launch of its Audience Planning System, powered by the Nielsen Company.
A media heavyweight and highly relevant appointment, McArthur worked to develop the radio audience measurement system, RAJAR, in 1992. At the head of the RAB, he spent 14 years leading and sustaining radio's revenue share growth from 2% to 7%, and in May 2006 launched his own marketing consultancy – Planning for Results.
As independent chair, McArthur will ensure that the key stakeholders are able to contribute to the development of UKOM: agencies and advertisers, primarily via their representative trade bodies the IPA and ISBA, and UK publishers. McArthur has been working with UKOM in a consultancy role since Mark Cranmer stood down from UKOM earlier this year to join Aegis Media's digital agency network Isobar, as chief executive. More...
