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Jim Sterne writes for Mediapost: Ahhhhh -- social media. Addictive. Fun. Downright social!
But how valuable is it? How do you tell? There are dozens of reckoning tools online to tally up any and all countable social media elements. Most of them are interesting and some actually useful. Rather than drill down into specifics, let's take a bird's-eye view of the types of measurements that might prove useful to the marketing professional. More...
OREM, Utah - Aug. 27, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the launch of CMO.com, a new Web site designed to provide CMOs with the insight and resources they need to lead marketing in a rapidly changing digital world.
Omniture's experience serving CMOs, combined with research conducted with two leading organizations for marketing executives, The CMO Club and MENG (Marketing Executives Networking Group), indicates that although CMOs are achieving success in digital marketing, they struggle to stay abreast of digital marketing trends and to find credible digital marketing insight they can apply to meet their companies' business objectives. More...
IAB Australia announced the appointment of Gai Le Roy as IAB Australia Programmes Manager, effective immediately. Ms Le Roy will chair the three IAB Australia Councils - Measurement, Research, and Standards & Guidelines - and take responsibility for driving key projects for each Council.
Commenting on her appointment, Ms Le Roy said, “I am very excited to be taking on this role and working with the industry to find solutions for key issues facing publishers and advertisers. The IAB, both locally and globally, is involved in some groundbreaking projects at the moment and I am looking forward to being part of this.” More...
Shalabh Pandey writes for iMedia: As a metric to measure digital display media, gross rating points (GRPs) just don't cut it. Savvy marketers are already looking at criteria like trust, credibility and influence. Gross rating points (GRPs) have been used to measure television advertising for ages. The mathematics of multiplying the percentile of reach over the universe with the frequency of exposure has long been swept under the blanket of the uncertainty of response measurement from TV ads. More...
SAN DIEGO & PORTLAND, Ore. – August 20, 2009 – FLO TV Incorporated, provider of the award-winning FLO TV™ live mobile TV service and a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the entertainment industry, have aligned to launch the mobile television industry's first comprehensive viewership and advertising impression reporting using Rentrak's TV Essentials™ media measurement system. Through their collaboration, FLO TV and Rentrak will deliver reporting that will serve as the currency for advertising sales on FLO TV and provide deeper insights into FLO TV audience viewing patterns while not divulging any individual subscriber's personal information.
"This is a significant milestone for FLO TV and also for the mobile multicast TV category," said Jonathan Barzilay, senior vice president of programming and advertising, FLO TV. "Mobile TV is quickly becoming a vital platform for consumers. With our new impression reporting from Rentrak, FLO TV can provide relevant viewership information to advertisers and content partners swiftly and reliably. More...
Boston—Aug. 11, 2009 — Spacial Audio and Ando Media announced today a merger that will help accelerate the development of the streaming audio marketplace. Ando Media, working with over 6,500 affiliates, is the leader in audience measurement and ad-replacement for terrestrial broadcasters. Spacial Audio has been the leader in providing automation, ad-insertion and an array of other digital services to primarily pure-play webcasters. The combination of these two innovative companies will provide increased momentum to the rapidly expanding online audio marketplace.
“This merger brings together the strength of Ando’s more terrestrial customer base with Spacial’s large Internet-only base,” said Bob Maccini, Ando CEO. “Together, we now are working across the entire spectrum to drive the streaming audio category to new levels.” More...
I-COM Chairman, Andreas Cohen, to speak at Web Wednesday event in Singapore. The topics will be the Future of Online Measurement and the related major challenges for advertisers.
Web Wednesday Singapore is where digital media professionals meet monthly to network, exchange ideas, and hear from speakers on topics such as search marketing, metrics, advertising networks, in-game advertising and marketing.
As an official partner, the I-COM announces session at the dmexco in Cologne. The dmexco is establishing itself as Europe's leading trade show for digital marketing, recently announcing a sold out status for its exposition space. The I-COM session on September 23rd from 5-6pm will focus on Social Media Measurement and an update from The MIA Project, taking place in Seminar room 1.
Joe Mandese writes for Mediapost: Vice Chairman Susan Whiting [pictured] said in a communiqué sent to clients Monday in response to published reports about an industry consortium that plans to launch a new three-screen measurement system this fall. "While our company policy is not to respond to speculation or future announcements, we have been in direct contact with many of our clients, including some cited in the original article". More...
Quantcast writes on its blog: A paper by researchers at Berkeley discussing Flash cookies, including Quantcast's use of them, has received recent press attention highlighting the potential to reinstate browser cookies based on Flash Stored Objects (FSOs – a Flash based cookie).
We immediately took steps to remedy the behavior and have altered the process by which browser cookies and FSOs are set. We have confirmed with the Berkeley researchers that the restoration behavior no longer occurs. More...
