Tom Gara writes for TheNational: The battle to become the standard source of website viewership figures in the region heated up Tuesday, as the global research firm Nielsen launched its internet audience measurement system in Dubai. Last month, Real Opinions, based in Dubai, launched its own system for measuring website traffic. Both companies have been trialling their products with internet publishers in the region since earlier this year. More...
Categories
- 360 Degree Measurement
- 3rd Party Certification
- Ad Centric Measurement
- Advertising Effectiveness
- Attribution Management
- Audience Measurement
- Audio Media Measurement
- Campaign Optimization
- Code of Conduct
- Competitive Monitoring
- Consumer Insights
- CRM
- Digital Outdoor Measurement
- Digital Video Measurement
- Email Measurement
- Engagement
- Holistic Measurement
- I-COM News
- In Game Advertising
- Internet Audience Measurement
- IPTV Measurement
- Market Research
- Mobile Media Measurement
- Online Audio Measurement
- Online Media Measurement
- Podcasting Measurement
- Search Measurement
- Social Media Measurement
- Targeting
- Three Screen Measurement
- Web Analytics
- Widget Measurement
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July 01, 2009
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