Mike Shields writes for MediaWeek: Most plying the online media trade say they’d be happy to see the page view disappear as a metric. But for all the talk about engagement and time spent, and the adoption of nifty publishing technologies like XML and Ajax, the page view just won’t die. Indeed, many publishers deliberately still use every trick in the book to drive up their page view numbers—from posting news stories that run across four pages to driving users to endless slide shows. More...
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June 30, 2009
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