I-COM worldmeasurementnews: Jupiter: No common way to classify behavior or share data collection across providers in BT

Jupiter: No common way to classify behavior or share data collection across providers in BT

Emily Riley writes for Jupiter's new report titled "Behavioral Targeting - Establishing High Performance in a Shifting Market": Nearly one-quarter of online marketers now use behavioral targeting (BT), but face several problems. Publishers and advertisers have no common way to classify behavior or share data collection across providers. Additionally, consumer advocacy groups are demanding privacy standards to regulate data use. More...

Posted by Andreas Cohen on December 01, 2008 at 20:49 in Targeting | Permalink

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