I-COM worldmeasurementnews

Measuring Twitter

Jodi McDermott writes for Mediapost: Measuring the impact of Twitter is both qualitative and quantitative. It needs to be thought of as a discussion with (or "@") your company or brand -- and not just a marketing channel. As many companies are learning, the conversation about your brand is going to happen with or without you. More...

Technorati: Blogs are Pervasive, Profitable and Part of Our Daily Lives

Technorati writes in their State of the Blogosphere 2008 report: Blogs are Pervasive and Part of Our Daily Lives. There have been a number of studies aimed at understanding the size of the Blogosphere, yielding widely disparate estimates of both the number of blogs and blog readership. All studies agree, however, that blogs are a global phenomenon that has hit the mainstream.

Blogs are Profitable. The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers. More...

IAB US announces Audience Measurement Forum

IAB US writes: This event is a can’t-miss forum for anyone interested in gaining clear insights into the metrics of interactive media. As budgets tighten it becomes increasingly important to combat inefficiency. You’ll also gain first-hand knowledge about the IAB US Audience Measurement Guidelines and have an opportunity to be a part of shaping them during public comment workshops. This means knowing as much as you can about your audience in order to drive the highest yield. Learn how on Monday, December 8 in New York City.More...

In India, IMRB Plans Internet Audience Measurement System

Nikhil Pahwa writes for MediaNama: IMRB International is planning to launch an Audience Measurement service for the Internet industry in India... IMRB already collaborates for Industry research with the Internet and Mobile Association of India (IAMAI).... The project is being led by Balendu Srivastava, and was expected to be launched in December. Frankly, this is a much needed initiative, since there is no reliable third party data available on the Internet market in India. More...

In US, TNS Launches the TNS Digital Suite

(New York, NY - November 17, 2008) – TNS, a world leader in market information, today announced the launch of a new generation of online advertising monitoring tools. TNS Digital Suite combines cookie tracking technology with TNS’s 6th Dimension Panel to enable a unique and accurate analysis of online ad consumption.

Mike Saxon Senior Vice President, Brand and Communications, TNS, explains the need for new measurement and monitoring systems, “For digital advertising, current tools are not meeting the industry demands because the fundamental relationship between advertising and the media that carries it has changed. TNS Digital Suite surveys our panelists, not site visitors, delivering the same kind of accountability and rigorous analysis for online advertising that our customers expect for traditional advertising.” More...

Out-of-home Video Advertising Bureau Europe is launched

Hamburg, 13.11.2008 – An important milestone in the development of the digital out-of-home industry has been set by the founding of the Out-of-home Video Advertising Bureau (OVAB) European chapter on November 13, 2008 – the first European centric representative of the interests of providers and suppliers of audio visual media at POS and POI.

The stated goal of the association is to showcase the technological, commercial and creative potential of the out-of-home segment and to establish uniform industry standards while strengthening the European centric dialogue between manufacturers, service providers and the advertising industry. By actively exchanging ideas and experiences, the partnership between OVAB Europe and OVAB USA greatly contributes to this endeavor. More...

In UK, Nielsen signs up for JICIMS

Milly Glaister for mediaweek.co.uk writes: LONDON - Nielsen Online has announced it will abandon its own GNETT online audience measurement survey in favour of complying with the Establishment Survey from JICIMS and the National Readership Survey. From November's reporting of October data, Nielsen's online audience numbers will be consistent with standards provided by JICIMS (Joint Industry Committee for Internet Measurement Systems) on behalf of the industry. More...

How you should value and measure the opportunities

Matthew Duder writes: One of the themes was the path to commoditisation of online advertising, and what type of measurement the industry should be supporting to limit this. As an owner of a niche site, I got to thinking about what future models I would like to see supported by the industry. Let's press pause for a minute. Are the current measures used here the right model for NZ’s developing online industry, with its local potential audience of 4 million? If we had the opportunity to re-educate the market on how to value online advertising, what would you like to see changed? More...

Is 2009 the tipping point for social media accountability?

metricsman writes: Social media use and measurement to date has mostly resided in the experimentation stage... So far, the spirit of experimentation has provided a sort of ‘get out of jail free’ card with respect to having to demonstrate the value of digital and social media programs and initiatives. It looks like 2009 will change all that due primarily to three factors:
- the widespread awareness of social media use in a business context
- the economy
- the economy.
More...

In US, TNS Compete announces the launch of its new Retail and Consumer Products practice

Boston, MA - November 11, 2008 -- TNS Compete, a leading web analytics company, today announced the launch of its new Retail and Consumer Products practice. With 149 million people shopping online in the US last month, both retailers and consumer products companies are investing aggressively to engage these “in-market shoppers” as they decide what and where to purchase. Compete’s new practice will provide retailers with critical insights into shoppers’ online activities across rival sites, portals, search engines and aggregators, so they can optimize their own online sales and marketing strategies. More...