ABCe writes: JICIMS is working on an audience measurement currency to complement JICWEBS and its site-centric approach through ABCe certification. Mark Cranmer, JICIMS Chair recently hosted a JICIMS summit and commented:
"We had a robust summit and received clear direction from all stakeholders groups to pursue the creation of a unified, audience centric planning currency.We are now committed to defining this product and identify if there is the economic will and resources amongst the industry stakeholders to bring it to market. Such a development would be a powerful and complementary addition to the innovation at a site level which JICWEBS is delivering, as we extend our understanding of audience involvement in online."
Digital Signage Today writes: In what some described at the “biggest thing to happen to the digital signage industry this year,” the Out-of-Home Video Advertising Bureau (OVAB) launched its Audience Metrics Guidelines yesterday as part of the Bureau’s first-annual and sold-out Digital Media Summit: Focus on Digital OOH in New York City. Suzanne Alecia, president of OVAB, releases the guidelines in the keynote address. “The problem has been that media companies have been speaking in different languages to agencies,” Alecia said. 
David Smith writes for iMedia: One of the greatest challenges faced by marketers surrounds widget audience measurement. While there is not a whole lot that isn’t measureable within the widget itself, tracking it across the internet poses a challenge due to the fact that audience measurement tends to take place at the publisher or widget-serving platform level.
AdMob's Jason Spero writes: This month marks the one year anniversary of the 
