I-COM worldmeasurementnews: In UK, JICIMS appoints Chairman to lead body towards tender for new planning currency

In UK, JICIMS appoints Chairman to lead body towards tender for new planning currency

Monday, 4 August 2008: JICIMS - the Joint Industry Committee for Internet Measurement Systems - has appointed Mark Cranmer, Former Worldwide CEO of Research International, as its first Chairman. Cranmer will be at the forefront of the next phase of the body’s role, as they issue a formal Invitation to Tender to selected research companies, with the appointment of a JICIMS contractor to follow.

Created in 2007, JICIMS was founded to create, administer and fund an industry agreed system for planning advertising campaigns using online media in the UK, and boasts the AOP, IAB, IPA and ISBA as its four key stakeholders. This system is intended to achieve the status of a recognised planning currency for web based media by advertisers, agencies and online media owners, and will be based on a user centric approach to audience measurement. More....

Posted by Andreas Cohen on August 05, 2008 at 11:24 in Internet Audience Measurement | Permalink

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