OPA US: Online Advertising Effectiveness Gets Significant Boost From Branded Content

The OPA (Online Publishers Association) in the US reported: Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks

New York, NY – July 30, 2008 – Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a new research report released today by the Online Publishers Association (OPA). Additionally, "beyond-the-banner" forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. More...