I-COM worldmeasurementnews

I-COM announces next Global Summit in Lisbon, March 10-12th 2010

Brussels (June 10, 2009) I-COM announces today from the IAB Europe Interact Conference, that the 3rd I-COM Global Summit will be held March 10-12th, 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives. More...

Running the Numbers: Centralized Vs. Decentralized Analytics

Jim Sterne writes: You're busy, so let's start with the conclusion:
Central control is necessary up front
Decentralization is good and happens over time
Centralization is eventually required again

Should you open the doors to the Web analytics tool, let everybody do their own analysis and draw their own conclusions? Or should you retain tight control over the data and spoon-feed those who initially showed no or little interest in the process, but are only looking for numbers to support their conclusion-du-jour? The answer is yes; each in their own time. More...

In Germany, the AGOF lays unified foundation for Mobile Media Measurement

The AGOF announced the formation of AGOF Mobile, once again unifying the German market to provide audience measurement for mobile devices. The 14 charter members include: Axel Springer AG, freeXmedia GmbH, Gruner + Jahr Electronic Media Sales GmbH, InteractiveMedia CCSP GmbH, IP Deutschland GmbH, iq media marketing gmbh, QUALITY CHANNEL GmbH, T-Mobile International AG, Telefonica O2 Germany GmbH & Co. OHG, TOMORROW FOCUS AG, United Internet Media AG, Vodafone D2 GmbH, Yahoo! Deutschland GmbH und YOC AG.

Frankfurt, 29. Juni 2009. Die Arbeitsgemeinschaft Online-Forschung (AGOF) hat am vergangen Donnerstag die Gründung der AGOF mobile beschlossen. Damit hat die AGOF die grundsätzlichen Voraussetzungen zur Erhebung und Ausweisung von Reichweiten und Planungsdaten für mobile Online-Angebote im Rahmen der geplanten Markt-Media-Studie mobile facts geschaffen. Die AGOF mobile wird sowohl für die Entwicklung und Realisie rung des zugrundeliegenden Studienmodells und die Durchführung der Stu die als auch für die methodische Ausgestaltung der Mobile-Reichweiten mes sung verantwort lich zeichnen und dabei eng mit dem Mobile Advertising Circle (MAC) im Bundesverband Digitale Wirtschaft (BVDW) e.V. zu sam men arbeiten. Als zweite Studie neben der etablierten internet facts stellt die mobile facts den nächsten Baustein im Portfolio der von der AGOF heraus gegebenen Markt-Media-Studien und bereitgestellten Planungs instrumente dar. More...

Vendor battle to become standard source of IAM in Middle East heats up

Tom Gara writes for TheNational: The battle to become the standard source of website viewership figures in the region heated up Tuesday, as the global research firm Nielsen launched its internet audience measurement system in Dubai. Last month, Real Opinions, based in Dubai, launched its own system for measuring website traffic. Both companies have been trialling their products with internet publishers in the region since earlier this year. More...

Buyers: Sites Gaming Up Page Views?

Mike Shields writes for MediaWeek: Most plying the online media trade say they’d be happy to see the page view disappear as a metric. But for all the talk about engagement and time spent, and the adoption of nifty publishing technologies like XML and Ajax, the page view just won’t die. Indeed, many publishers deliberately still use every trick in the book to drive up their page view numbers—from posting news stories that run across four pages to driving users to endless slide shows. More...

Al Ries Metric Madness vs. The Internet

Al Ries writes for AdAge: Metric Madness: The Answer to Mathematical Failure Seems to Be More Math. March Madness lasts only three weeks, but Metric Madness goes on all year long. What is Metric Madness? It's the notion you can run anything by the numbers, and it's become the hottest concept in business today. The marketing community eats this stuff up. Nobody generates more data than they do. More...

Stephen DiMarco (picture) writes for Mediapost: In a trade publication last month, marketing guru Al Ries proudly declared that "determining the ROI of a marketing program is an expensive exercise with little or no value -- an experienced marketing executive instinctively knows whether a marketing program is working or not." He countered one CMO's perspective on the value of analytics, by concluding that the practice of marketing "is not even 1% mathematics." With math-bashing marketing hand grenades like this, it's not surprising that the column sparked a healthy response; readers are still submitting comments that wrestle with Ries' assertions. More...

Radian6 Announces Social CRM and Web Analytics Integration

Radian6 writes: New features empower companies to extend customer relationships into the social web and more clearly determine social media ROI.

Fredericton, NB (June 24, 2009) - The social web is touching more and more business processes inside the enterprise. Marketing, customer support, sales, and community professionals increasingly need to understand how the conversations happening in social media impact and drive their customer relationships.

Radian6 helps companies listen to what people are saying about them online and engage in those conversations across the social web. From blogs and comments to multimedia, boards and forums and communities like Twitter, Radian6 gathers the discussions happening online and gives businesses the ability to analyze, manage, track, and report on their social media monitoring and engagement efforts. More...

In UK, TouchPoints 3 gets the go ahead

The IPA has commissioned a third TouchPoints survey from Ipsos MediaCT with a number of new additions. While the basic methodology will remain the same, the questionnaire and e-diary will be updated to reflect the media industry of 2009/2010 and will include word-of-mouth for the first time. Says Lynne Robinson, IPA Research Director: “We will be able to directly show the changes in consumers’ lives and how they use an ever expanding range of communication channels dating from the 2005 boom into this current recession.” More...

Five ways to measure ROI for branding campaigns

Raymond Teoh, AVP, IBU at Singapore press Holdings Ltd writes for iMedia: Branding campaigns are critical and a must-have to build a long-term business. The internet has always been used as a performance platform, mainly cost-per-click (CPC), cost-per-lead (CPL) or cost-per-acquisition (CPA). In the current economic climate, most marketers need to justify their investment and hence, performance based marketing is key. However, we must not forget that to build a long-term business, branding is critical. Here are five ways you can measure ROI on your next campaign. More...

In UK, Effective Measure gains one star ABCe Associate Accreditation

ABCe announces today that Effective Measure has registered with them as an Associate Subscriber and has achieved their one star Associate accreditation in working towards supporting industry-agreed standards through the services they offer.

The ABCe Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org). A one Star accreditation means that they have successfully completed an ABCe evaluation and can deliver auditable data to industry agreed standards. (The next and final step is the two star accreditation which means that they have successfully delivered auditable data for a client completing an ABCe audit to industry agreed standards and publishing an ABCe Audit Certificate).

Scott Julian, Chief Executive Officer at Effective Measure comments: "Effective Measure is proud to be associated with the ABCe and is confident that in gaining our one star accreditation we have further cemented our reputation for accurate, transparent and industry-supported online audience measurement."

About Effective Measure
Effective Measure provides cutting edge digital audience measurementa, website rankings, Internet demographics and market intelligence for website publishers, agencies and digital marketers. More...

In US, Canoe Ventures Abandons First Ad Targeting Project; Focus Turns To Lead-Gen Effort

David Kaplan writes for Reuters: The delay-plagued cable ad targeting company Canoe Ventures has decided to turn off the lights on its ad zone project after too many hold-ups. Canoe CEO David Verklin tells Multichannel News that he has shut down the company’s first product, the Community Addressable Messaging program. The product was intended to make it easier to sell targeted ads across cable zones, but the limited technology of some local cable systems made the rollout an untenable proposition. More...