worldmeasurementnews

In UK, JICIMS appoints Chairman to lead body towards tender for new planning currency

Monday, 4 August 2008: JICIMS - the Joint Industry Committee for Internet Measurement Systems - has appointed Mark Cranmer, Former Worldwide CEO of Research International, as its first Chairman. Cranmer will be at the forefront of the next phase of the body’s role, as they issue a formal Invitation to Tender to selected research companies, with the appointment of a JICIMS contractor to follow.

Created in 2007, JICIMS was founded to create, administer and fund an industry agreed system for planning advertising campaigns using online media in the UK, and boasts the AOP, IAB, IPA and ISBA as its four key stakeholders. This system is intended to achieve the status of a recognised planning currency for web based media by advertisers, agencies and online media owners, and will be based on a user centric approach to audience measurement. More....

Thoughts on the Brand Value of Paid Search

Nate Elliott writes: I've always been curious about how marketers use search for branding....The problem is, not one of those marketers has ever been able to quantify for me just how much brand value they were getting from those keywords; this decision is always presented to me as simply an act of faith. More...

Association for Downloadable Media releases new Measurement Guidelines and Advertising Unit Standards

The Association for Downloadable Media (ADM) is announcing the release of its latest work - The Measurement Guidelines and Advertising Unit Standards. The Measurement Guidelines and Advertising Unit Standards are the first in a series of formats set to come from the ADM. Now content producers can offer ways to monetize their shows so buyers can run the same creative across many individual shows and various networks. Having ad standards in downloadable media allows media campaigns to scale across hundreds of thousands of offerings.

Nielsen & MRI in US launch new service for holistic mobile measurement

San Francisco, CA – July 31, 2008- Nielsen Mobile, a service of The Nielsen Company, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will jointly launch Mobile-MRI, an integrated database of consumers’ mobile and offline media usage that will allow mobile media companies and advertisers to better target audiences with their mobile campaigns.

“This new partnership will enable media planners to obtain a greater understanding of where they can find specific consumer target audiences on mobile” said Kathi Love, President and CEO of MRI. “Leveraging Nielsen Mobile’s precise measurements of the mobile landscape with our survey data will enable companies to accurately track who they are reaching through cross-platform advertising.” More...

Forrester Acquires JupiterResearch

Cambridge, Mass., July 31, 2008 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced that it has acquired JupiterResearch, LLC, and its parent company, JUPR Holdings, Inc., from MCG Capital Corporation (Nasdaq: MCGC) for $23 million in cash plus assumed liabilities, subject to post-closing adjustments, in a strategic purchase that complements Forrester's syndicated business model.

"Uniting JupiterResearch and Forrester brings together the two leading research brands used by Marketing & Strategy executives," said George F. Colony, Forrester's chairman of the board and chief executive officer. "JupiterResearch enhances our existing role-based strategy and offerings to bring unprecedented value to Forrester's Marketing & Strategy clients. We welcome JupiterResearch employees and clients to Forrester." More...

How to Measure Social Media ROI for Business

Aaron Uhrmacher writes: In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact. This largely depends on the company’s social media objectives. Because these dramatically differ based on the organization, it’s impossible to agree upon standards. That doesn’t mean we can’t measure ROI at the company level, though. More....

OPA US: Online Advertising Effectiveness Gets Significant Boost From Branded Content

The OPA (Online Publishers Association) in the US reported: Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks

New York, NY – July 30, 2008 – Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a new research report released today by the Online Publishers Association (OPA). Additionally, "beyond-the-banner" forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. More...

59% of Americans Check Email From The Bathroom

AOL writes: Fourth Annual Email Addiction Survey from AOL Mail Reveals More Americans are Checking Email While Driving, in the Bathroom, on Vacation, in Church. New York, Houston & Chicago Top List of Cities “Most Addicted” to Email

New York, NY – July 30, 2008 – If you check your email in the middle of the night or even while driving, you’re not alone. According to AOL Mail’s fourth annual Email Addiction Survey, nearly half (46%) of email users said they’re hooked on email (up from just 15% last year) and 51% check their email four or more times a day (up from 45% in 2007). One in five said they check their email more than 10 times a day. More...

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

comScore's Gian Fulgoni writes: what’s apparent is that media planners need to consider both sales lift and reach when designing online search and display ad campaigns that are intended to drive offline sales. While search advertising generates a much greater sales lift among the consumers it reaches, the far broader reach of display advertising can more than compensate for display ads’ lower sales impact. More....

JupiterResearch: Social media sites are struggling to turn popularity into meaningful revenue

Research Director at JupiterResearch, Nate Elliott, has released a new report on advertising on Social Media. The report addresses questions such as: How much are European advertisers spending on social marketing campaigns, and how quickly will that spending grow?

Mediapost commented: For large marketers, better ways of measuring ROI and brand metrics would have the biggest impact on their social marketing in the future. To that end, publishers have to work with advertisers to link audience activity from their own sites, marketer's sites and on search engines. More...