Dear Attendees,
On behalf of our Programme Committee, we'd like to thank you all for your active participation at the I-COM Global Summit in Barcelona. You can find the presentations & pictures from the conference by day or content category in this conference blog. If required, please contact Nadege for a user name & password.
Kind Regards,
Andreas Cohen
I-COM Chairman
Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:
The 3 Main Takeaways for the Breakout Session: Measuring Video Podcasts
1) Panel based measurement will be combined with census (site centric) for the near future
2) Client side reporting needed
3) Aligning with traditional media buyers may risk higher online CPMs and lessen long term research funding
To be posted soon.
The Panel: Search - Transaction vs Engagement, was moderated by Jason Clement, Partner, Group Search Director, Neo@Ogilvy, USA. Other panelists included:
- Vivek Bhargava, Managing Director, communicate2, India
- Maura Lewis, Director Measurement Planning & Analytics, Grey SF, USA
- Meltem Ozcelebi, Head of Digital, Isobar & Member IAB Tech Committee, Turkey
As part of the Panel: Planning metrics for cross-media campaigns, Manuel Daehler, CEO, Mediapulse (former SBC research Dept.) and CEO NET-Metrix, Switzerland held a presentation titled 'The holisitc approach: Media use or time use?' Download manuel_daehler.pdf
As part of the Panel: Planning metrics for cross-media campaigns, moderator, Simon Thomas, Strategic Systems Director EMEA, GroupM, UK held a presentation on the leading initiatives for Holistic Measurement. Download simon_thomas_holistic.pdf
As part of the Mobile TV / Video Measurement, Catherine Le Drogo, Director Mobile Multimedia Offerings, Orange, France held a presentation. Download catherine_le_drogo.pdf
The presentation on Video Widgets - What is it and how should we measure it? was made by David Smith, CEO, Mediasmith, Inc., USA. Download david_smith.pdf
The Panel: Measuring Video Podcasts was moderated by Mark McCrery, Founder & CEO, Podtrac, USA. Other panelists included:
- Duncan Perry, COO, Podcast.com, USA
- Risto Koski, Business Manager, Nokia Multimedia, Finland
- Manuel Daehler, CEO, Mediapulse (former SBC research Dept.) and CEO NET-Metrix, Switzerland
The Panel: WebTV & IPTV - What is it and how should we measure it? was moderated by Emmet Kelly, Managing Director, NetBehavior, Ireland. Other panelists included:
- Andy Flint, Head of Client Services, ABCe, UK
- Frank Giersberg, Head of Market Dev., VPRT (Association of Commercial Broadcasters), Germany
- TS Kelly, SVP, Director of Research & Insight, Havas Digital, Hong Kong
- Nick Tacchi, Customer & Publishing Services Director, Babelgum, Ireland
- Dr. Benedikt von Walter, Manager Digital Media Research, MTV Networks, Germany
As part of the Panel: Video on Web: Approaches to measurement, Maria Caraballo, Director Global Research & Planning, MTV Networks Int'l, USA held a presentation. Download maria_caraballo.pdf
The Panel: Video on Web: Approaches to measurement was moderated by Simon Thomas, Strategic Systems Director EMEA, GroupM, UK. Other panelists included:
- Maria Caraballo, Director Global Research & Planning, MTV Networks Int'l, USA
- George Ivie, Executive Director & CEO, MRC (Media Rating Council), USA
- Jürgen Sandhöfer, Strategic Research Director, SevenOne Media, Germany
- Robert Wagstaff, VP EU Sales Operations, Yahoo! Europe, UK
Simon Thomas, Strategic Systems Director EMEA, GroupM, UK, kicked off the third day of the I-COM with the Presentation: What is GRP & how does it work? This gave useful background information for the following panels. Download simon_thomas_grps.pdf
Each presentation / panel had a corresponding Breakout Session at the end of the day. Every participant filled out an Attendee Input Card with the 3 main Takeaways from the Breakout Session. The group's moderator also agreed the 3 main Takeaways for the whole group. These are as follows:
The 3 Main Takeaways for the Breakout Session - The Changing Web, 2.0 - The Research Firm Perspective
1) We're all talking different languages
2) Web 2.0 = mobility =
3) Open mobile measurement
As part of the Panel: Advertising Effectiveness, Jolique Weelink , Managing Consultant, metrixLAB, Netherlands held a presentation titled 'Measuring Advertising Effectiveness'. Download jolique_weelink.pdf
As part of the Panel: Advertising Effectiveness, Elise Neel, Director, Digital Media Measurement, West Coast, InsightExpress, USA held a presentation titled 'Research for the Right Decision'. Download elise_neel.pdf
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